Meet the Team

Roell Vento is an award-winning advertising and technology entrepreneur and CEO of Advertease International. For nearly two decades, he has challenged conventional thinking in nightlife, hospitality, and entertainment, driven by a belief that industries advance when technology, storytelling, and consumer behavior converge.

A seven-time ADDY Award winner and recipient of the International Downtown Merit Award for Innovation, Roell focuses on building proprietary technologies and business models that blur the boundaries between entertainment, social media, hospitality, commerce, and digital experiences.

His approach questions established systems rather than simply improving them, creating opportunities where physical experiences and digital economies intersect. Analyze. Disrupt. Break. Rebuild.

James Ritter is a hospitality veteran, club-building strategist, and beverage and experience architect with more than 25 years of experience across hospitality, nightlife, and entertainment. His career spans the development and scaling of clubs, bars, and beverage programs, the turnaround of underperforming venues, and the creation of experiences that give customers a reason to return.

Having learned the business from the floor up, James understands that successful venues depend on far more than an attractive space or a strong advertising campaign. He brings hands-on expertise in club building and concept development, beverage strategy, profitable menus and cost controls, guest experience design, and the operational details that influence customer spending, satisfaction, and loyalty.

James approaches hospitality as experience engineering: every touchpoint, from a guest's first impression to a VIP interaction, can shape how long they stay, what they spend, and whether they return. His work focuses on strengthening customer journeys, improving VIP conversion, building repeat business, and transforming ordinary visits into memorable experiences.

As Chief Operating Officer at Advertease International, James brings that operational and experience-driven perspective to the company's nightlife, gaming, and entertainment clients. He connects real-world venue operations with creative strategy, marketing, technology, and audience engagement—helping brands build experiences that work for guests and for the business.

“You're not just selling a product; you're selling a moment.”

With more than 20 years of experience spanning software engineering, hardware technology, and systems architecture, Mohammad Rasool brings an exceptional depth of technical expertise to Advertease International. A seasoned technology innovator and problem solver, Mohammad has spent his career transforming complex technical challenges into powerful, scalable solutions. His ability to bridge the worlds of software and hardware gives him a unique perspective on developing technologies that push beyond conventional boundaries. From sophisticated digital platforms to integrated technology ecosystems, Mohammad approaches every challenge with a combination of engineering precision, creative thinking, and a relentless pursuit of innovation.

For the past 12 years, Mohammad has been a driving force behind Advertease's technological evolution, collaborating on a diverse portfolio of projects that challenge traditional business models and redefine how technology connects businesses with consumers. As Chief Technology Officer, he plays a central role in translating ambitious ideas into functional, real-world technology. His leadership combines deep technical knowledge with an understanding of emerging technologies, helping Advertease develop proprietary solutions that blur the lines between digital experiences, physical environments, and commerce. Mohammad embodies the company's philosophy that technology shouldn't simply support innovation—it should make the seemingly impossible possible.

For approximately 14 years, Carlos Gonzalez has been a cornerstone of Advertease International, providing the financial discipline, operational stability, and steady leadership that keep an innovative company moving forward. As Chief Financial Officer, Carlos oversees the company's financial operations, accounting, bookkeeping, budgeting, and day-to-day financial management. While Advertease continues to challenge traditional business models and pursue new opportunities, Carlos ensures the financial foundation remains organized, accountable, and positioned for sustainable growth.

More than simply managing the numbers, Carlos plays an essential role in the business behind the innovation. His understanding of Advertease's operations, long-standing relationships, and evolving business needs makes him a trusted member of the executive leadership team. From managing financial responsibilities and maintaining accurate records to supporting strategic decisions and keeping the company's business affairs running smoothly, Carlos brings consistency, reliability, and practical judgment to an organization built around constant change. While Advertease pushes boundaries and builds what's next, Carlos helps ensure the business behind those ambitions remains strong.