Your People Are the Experience.
Visual Roll Call transforms a basic list of who is working into a richer discovery experience for customers.
The Original Insight
When customers repeatedly visited simple Roll Call pages, Advertease saw an opportunity to create a more useful, visual and engaging experience.
Interactive Profiles
Entertainer profiles feature photography, image galleries, and personal details, including likes, dislikes, and interests. These profiles give guests a visual introduction to the entertainers at each location, helping them discover who they want to meet before visiting the club.
Enterprise Flexibility
Branded streams and reusable platform architecture support distinct locations while maintaining consistent technology.
A Documented Origin
Spearmint Rhino documented substantial traffic and repeat engagement around Visual Roll Call, demonstrating how a redesigned discovery experience became central to the location's digital strategy.