ENTERPRISE CASE STUDY
Spearmint Rhino Dallas North: The Digital Breakthrough
Dallas North was a new Spearmint Rhino location struggling to gain momentum. Advertease was brought in to create something different. We rebuilt its website as a standalone digital destination, introduced Visual Roll Call, and watched customer engagement take off.
The Problem
Dallas North was a new location that wasn't performing as expected. It needed to attract more attention, create a stronger reason for customers to visit and establish its own identity rather than rely on a generic club website. Advertease approached this as a business challenge, not a routine website assignment.
The First Move: A Standalone Website
Advertease first rebuilt Dallas North's website as a standalone destination, giving the new location its own digital identity and a stronger platform for customer discovery. That website became the foundation for the next move: introducing a new way to explore the entertainers working at the club.
The Disruption: Visual Roll Call
With the standalone site in place, Advertease introduced Visual Roll Call. Inspired by dating-app discovery, it replaced a plain list of names with an interactive visual experience centered on entertainers and their personalities. The new feature gave customers a reason to explore the site repeatedly. Spearmint Rhino later incorporated Roll Call into social media, in-club displays, radio, print and QR campaigns.
The Breakthrough and Reported Results
Spearmint Rhino reported approximately 5,000–6,000 daily website visitors, nearly doubled time on site following Visual Roll Call's introduction, 9.15 visits per user and 268 entertainer profiles at Dallas North.
Business Relevance
The company reported that website traffic trends closely tracked revenue and guest-count growth. These are historical operator-reported correlations, not independent proof that one technology caused the growth.
Beyond Roll Call
The broader Advertease relationship included rebuilding websites and supplying a strategic roadmap for Rhino Confidential.